REGIONAL
INTELLIGENCE.
Global STANDARDS.

WHO WE ARE

We are an independent creative advertising agency based in Dubai.

Founded in 2015, we partner long-term with ambitious brands looking to grow across the Middle East without compromising on global standards.

WHY WE EXIST

The Middle East is one of the most dynamic and influential regions in the world.

As it has grown, so too have the expectations placed on brands. Organisations today must navigate greater cultural complexity, higher creative expectations and increasing commercial pressure.

We believe the most effective advertising is rooted in regional intelligence, held to global standards and guided by commercial thinking.

That’s why JWI exists today.

WHO WE
PARTNER WITH

We work with organisations that see creativity as a long-term investment in business growth.

Our clients include global brands expanding across the Middle East, regional organisations strengthening their market position and ambitious businesses building stronger, more consistent brands.

While every partnership is unique, they share the same ambition: to create advertising that is culturally intelligent, creatively distinctive and commercially effective.


Highlights
    AIR ARABIA

    CREATIVE SYSTEM

    Building a scalable brand platform to drive preference across key regional markets.
    EPSON

    STRATEGIC PARTNERSHIP

    Transforming Epson’s regional presence through the launch of its first lifestyle projector portfolio.
    GREY GOOSE

    STRATEGIC PARTNERSHIP

    Establishing a new cultural ritual to unlock premium consumption occasions.
    SPOTIFY

    CREATIVE SYSTEM

    Driving premium subscription growth through Spotify’s first locally-led UAE campaign.
    EPSON

    STRATEGIC PARTNERSHIP

    Strengthening regional relevance through strategic brand transformation.
    PATRÓN

    INTEGRATED CAMPAIGN

    Establishing a new ultra-premium tequila offering in the UAE luxury market.
    SEPHORA

    INTEGRATED CAMPAIGN

    Turning a global beauty brand into a culturally relevant UAE launch.
    BOMBAY SAPPHIRE

    INTEGRATED CAMPAIGN

    Building greater relevance and premium appeal across the Middle East.