For over 20 years, we have continued to work with IRWIN to evolve their brand.
We have helped to modernise their photography and create a consistent style that would appeal to its target audience and support the growth of their presence across Europe, Australia and New Zealand.
We have create a photography style guide, to provide guidelines for tone, compositions, audience profiles and post-effects for product, background, packaging, brand and lifestyle photography.
To bring the guide to life, we arranged and directed a two-day photoshoot to capture IRWIN’s range of products in real-life trade environments.
Branding, Photography Shoot & Guidelines
Strategy. Creative. Content.