Barker is an integrated property consultancy that designs, creates and manages inspiring, sustainable spaces where people live, learn, work and play. A RIBA and RICS Chartered Practice employing an experienced team of chartered architects, building surveyors, quantity surveyors and professionally certified project managers, Barker is a long-standing client of JWI.
As part of a brand identity overhaul, JWI was tasked with developing the Barker brand, moving it away from an outdated brand that resonated predominantly with the education sector.
JWI created a new brand identity, brand guidelines and values which completely transformed the look and feel of the company, making it more contemporary and more people focused. The new brand identity enabled Barker to appeal to a wider variety of clients and sectors including commercial, community & leisure and residential projects.
A new set of company values was also defined by JWI, as well as creating a new tone of voice for all communications and a company personality, confirming exactly what Barker stands for now and in the future.