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Exploring the power of one social media voice.


From understanding Hitachi Rail’s audiences to their imagery style, we created a set of social media guidelines – a fool-proof, strategic document to ensure cohesion and uniformity across platforms and branches.

After working alongside Hitachi Rail on the HS2 project, we already had an in-depth insight and understanding of the brand personality and tone of voice. We created a 48-page booklet to provide employees and brand ambassadors with a go-to social media guide to protect and enhance the social reputation of Hitachi Rail.







Social Media Strategy & Guidelines



Strategy. Content.