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Marketing with the times, adapting to change.


In the face of the recent pandemic, Downy wanted to tap into current consumer pain points by promoting their Downy Anti-Bacteria fabric softener.


The aim was to rejuvenate the product in time for ‘Back to School’ in order to address current sentiments towards health and safety. We crafted a creative concept focused on ‘Back to School’ and successfully rolled out the campaign through a variety of channels. We used innovative shopper marketing and creative in-store design to attract trial and drive sales for both retailers and manufacturers.


We helped bring to life an in-store takeover at the region’s largest hypermarket chain, Carrefour, by designing and producing materials for sales promotions and point of sales such as display stands, floor stickers and wobblers. 


In addition, we created a range of digital content such as branded digital banners for key e-commerce retail platform. This also included conceptualisation, creation and production of a creative storyboard and video commercial for YouTube and social media.



Downy – Procter & Gamble



Downy Anti-Bacteria



TV Commercial, Social Media, Advertising