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Sohar Flour Mills Branding


We created a thorough brand development strategy for state-of-the-art milling facility, Sohar Flour Mills, and their new flour range for the GCC and East African market, Reefy.

Following a branding workshop with key stakeholders, we identified brand personality and values in order to create a unique visual identity design. Conscious of their market infancy, we conduced brand research to ensure brand design differentiated them from competitors.

We rolled out branding materials across the business from a full brand profile, company stationery and website to Reefy’s range of B2B and B2C packaging.




Sohar Flour Mills



Brand Launch



Branding, Design