We worked with our long-time partner, Electrolux, to launch their premium range of laundry products, PerfectCare, in the GCC market.
The premium product range included new features and a higher price point. With a goal to drive purchase through e-commerce platforms, such an Amazon, our strategy was to raise awareness of the unique product benefits among key audiences.
We created an emotive and inspirational lifestyle YouTube advertisement to capture the target audience, then retargeted them with shorter, feature-led ads, which included high-value promotional offers as a call-to-action.
We supported this with the creation of a retail toolkit to ensure cohesion across all communications.
Strategy. Creative. Content.