Nulla consequat massa quis enim. Donec pede justo, fringilla vel aliquet nec eget arcu. In enim justo, rhoncus vitae.


The perfect platform to support sustainable fashion.


We partnered with Ariel PODS for a new concept in the region: The Ariel PODS Swap Shop. The pop-up shop was launched to foster sustainability in fashion by encouraging people to swap preowned items of clothing for preloved pieces.


To continue the narrative around the #PODMOB campaign, the Ariel PODS Swap Shop premiered at Arts and Culture festival, Breakout DXB and then appeared at Ripe Market. The aim was to highlight the product’s eco-friendly benefits, and also leverage initiatives in the region around eco-education and sustainability in anticipation of the Expo 2020.


Our creative concept was thoughtfully executed and supported by an integrated public relations and influencer marketing strategy, to position Ariel as an innovative,
eco-friendly brand that cares about its community.



Ariel – Procter & Gamble



Ariel PODs Swap Shop



Experiential, Public Relations, Influencer Engagement