We partnered with Ariel PODS for a new concept in the region: The Ariel PODS Swap Shop. The pop-up shop was launched to foster sustainability in fashion by encouraging people to swap preowned items of clothing for preloved pieces.
To continue the narrative around the #PODMOB campaign, the Ariel PODS Swap Shop premiered at Arts and Culture festival, Breakout DXB and then appeared at Ripe Market. The aim was to highlight the product’s eco-friendly benefits, and also leverage initiatives in the region around eco-education and sustainability in anticipation of the Expo 2020.
Our creative concept was thoughtfully executed and supported by an integrated public relations and influencer marketing strategy, to position Ariel as an innovative,
eco-friendly brand that cares about its community.
Ariel – Procter & Gamble
Ariel PODs Swap Shop
Experiential, Public Relations, Influencer Engagement