As witnessed in 15 countries all over the world, ‘Taste’ festivals gather acclaimed restaurants, chefs and ‘foodie’ visitors.
Having supported Electrolux with their headline sponsorship for Taste of London, Dublin and Winter in the UK, we were the brand’s first choice to maximise its presence at Taste of Dubai.
In addition to acquiring Michelin-starred partner chefs, we organised Electrolux-sponsored cooking features and designed all of their branding, staging, product stands and diverse collateral needed for the event.
We were able to successfully manage the brand’s consumer presence at Taste of Dubai as well as run dedicated trade events to deepen the brand’s relationship with trade partners.
Client: Electrolux
Project: Taste of Dubai
Services: Strategy, Content