The rise of TikTok during COVID-19
During the coronavirus pandemic, it seems like everyone and their mum has jumped on the TikTok bandwagon. In fact, the app has been downloaded over 2 billion times. In Q1
5 ways to craft your brand story.
Effective brand storytelling is considered one of the most powerful assets to successful brand growth. It can increase a company's visibility, profitability and ultimately improve their relationship with their audience.
Debunking the top 5 social media marketing myths
There’s no denying that we can’t escape social media. It’s all around us and available 24/7. So how can your brand maximise the power of social media to deliver results?
Creating an effective comms strategy in a crisis.
In wake of the Coronavirus pandemic, businesses across the globe are facing a crisis - from travel bans, to country-wide lockdowns and event cancellations. In the wake of a crisis,
Cultivating media relationships.
Dubai Energy Drink introduced their brand to the commercial market Gulfood 2020, the world’s largest F&B trade exhibition. With local manufacturing in the UAE and a naturally sweetened, sugar-free product as
5 reasons to go boutique.
In a society where bigger often means better, it’s time to challenge the status quo and change the way we think. Traditionally, marketing agencies employ hundreds of people, with large teams