Virtual events offer a new set of opportunities. Creating these experiences requires distinct strategies and tools that consider experience design and the way audiences will engage with brands and with
How can marketers stay ahead of the game in terms of digital trends? Here's our list of predicted upcoming trends for social and digital marketing in 2022.
An increased call for sustainability in the region comes as no surprise. A few years ago, the UAE Vision 2021 was launched, outlining measures to improve air quality index, transport
At the moment, we are officially living in the midst of a pandemic. And the truth is almost everyone has been affected. Whether it’s personal, professional or emotional, chances are
In this extraordinary situation, nailing your brand positioning is absolutely vital for business resilience.However, over 50% of brands are currently considering delaying their campaigns and slashing budgets. Brands are having