Virtual events offer a new set of opportunities. Creating these experiences requires distinct strategies and tools that consider experience design and the way audiences will engage with brands and with

How can marketers stay ahead of the game in terms of digital trends? Here's our list of predicted upcoming trends for social and digital marketing in 2022.

Ah Facebook Business Manager, the place where social media marketers collectively come to cry. Just kidding! Kind of.  Dodgy user interface aside, Facebook advertising is an essential tool in any marketer’s

An increased call for sustainability in the region comes as no surprise. A few years ago, the UAE Vision 2021 was launched, outlining measures to improve air quality index, transport

Effective brand storytelling is considered one of the most powerful assets to successful brand growth. It can increase a company's visibility, profitability and ultimately improve their relationship with their audience.

During the coronavirus pandemic, it seems like everyone and their mum has jumped on the TikTok bandwagon. In fact, the app has been downloaded over 2 billion times. In Q1

There’s no denying that we can’t escape social media. It’s all around us and available 24/7. So how can your brand maximise the power of social media to deliver results?

In wake of the Coronavirus pandemic, businesses across the globe are facing a crisis - from travel bans, to country-wide lockdowns and event cancellations. In the wake of a crisis,