Cultivating media relationships.
Dubai Energy Drink introduced their brand to the commercial market Gulfood 2020, the world’s largest F&B trade exhibition.
With local manufacturing in the UAE and a naturally sweetened, sugar-free product as part of their offering, they wanted a high-impact launch of their products in the Middle East.
We were approached to manage their strategic launch at Gulfood 2020 and kick start regional distributer relationships.
We delivered an effective public relations strategy that resulted in four TV interviews and over 40 press clippings over a two day period. The featured publications included Abu Dhabi TV, Arabian Business, Food Business Gulf, UAE 247 News and Sama Dubai TV.