Is Twitter’s new character limit the final nail in its coffin?
Twitter has now increased its character limit to 4,000. Is this a smart way to engage users? Or could this finally spell the death of Twitter?
What does the Women’s Euros win mean for Brands?
"The success of the women's euros 22 final was a monumental moment for sport, equality and brands."
How The Metaverse Will Revolutionise Advertising
Here are some ways brands can take advantage of current protometaverses while we wait for the inevitable Metaverse to arrive.
Virtual experiences – on the rise and here to stay?
Virtual events offer a new set of opportunities. Creating these experiences requires distinct strategies and tools that consider experience design and the way audiences will engage with brands and with
What’s In and What’s Out for Digital Marketing in 2022.
How can marketers stay ahead of the game in terms of digital trends? Here's our list of predicted upcoming trends for social and digital marketing in 2022.
Branding: how are you telling the story of your business?
Your brand is your business reputation. If you don’t tell the market your story, they’ll define it for you.
Top 5 Tips for Facebook Advertising
Ah Facebook Business Manager, the place where social media marketers collectively come to cry. Just kidding! Kind of. Dodgy user interface aside, Facebook advertising is an essential tool in any marketer’s
Driving change with the UAE’s first eco-friendly bus fleet
An increased call for sustainability in the region comes as no surprise. A few years ago, the UAE Vision 2021 was launched, outlining measures to improve air quality index, transport
5 ways to craft your brand story.
Effective brand storytelling is considered one of the most powerful assets to successful brand growth. It can increase a company's visibility, profitability and ultimately improve their relationship with their audience.
The rise of TikTok during COVID-19
During the coronavirus pandemic, it seems like everyone and their mum has jumped on the TikTok bandwagon. In fact, the app has been downloaded over 2 billion times. In Q1
Debunking the top 5 social media marketing myths
There’s no denying that we can’t escape social media. It’s all around us and available 24/7. So how can your brand maximise the power of social media to deliver results?
Creating an effective comms strategy in a crisis.
In wake of the Coronavirus pandemic, businesses across the globe are facing a crisis - from travel bans, to country-wide lockdowns and event cancellations. In the wake of a crisis,
Cultivating media relationships.
Dubai Energy Drink introduced their brand to the commercial market Gulfood 2020, the world’s largest F&B trade exhibition. With local manufacturing in the UAE and a naturally sweetened, sugar-free product as
5 reasons to go boutique.
In a society where bigger often means better, it’s time to challenge the status quo and change the way we think. Traditionally, marketing agencies employ hundreds of people, with large teams
Will COVID-19 change the marketing industry forever?
At the moment, we are officially living in the midst of a pandemic. And the truth is almost everyone has been affected. Whether it’s personal, professional or emotional, chances are
Brands getting it right during the global pandemic.
In this extraordinary situation, nailing your brand positioning is absolutely vital for business resilience.However, over 50% of brands are currently considering delaying their campaigns and slashing budgets. Brands are having