As OOH advertising evolves into the newly coined term FOOH (Faux Out Of Home advertising), many advertising agencies are chasing the trend of CGI - with varying degrees of success.
Twitter has now increased its character limit to 4,000. Is this a smart way to engage users? Or could this finally spell the death of Twitter?
Virtual events offer a new set of opportunities. Creating these experiences requires distinct strategies and tools that consider experience design and the way audiences will engage with brands and with
How can marketers stay ahead of the game in terms of digital trends? Here's our list of predicted upcoming trends for social and digital marketing in 2022.
An increased call for sustainability in the region comes as no surprise. A few years ago, the UAE Vision 2021 was launched, outlining measures to improve air quality index, transport