CYBEX is one of the world’s leading baby brands. It is recognised for its high-quality, state-of-the-art range of luxury pushchairs, car seats and carriers, as well as its innovative collaborations with artists and designers such as DJ Khaled and Jeremy Scott.
Simply Flowers Collection
To celebrate the launch of Simply Flowers – the platinum range collection designed for ‘a modern fairytale’ – JWI curated a targeted influencer event in Knightsbridge, London. It was hosted at one of London’s most instagrammable venues, opposite the CYBEX Simply Flowers Collection display at Harrods, and attended by some of the country’s most popular ‘momfluencers’.
JWI also provided PR support, and managed all influencer engagement and gifting partnerships with a wider range of influencers.
Eezy S Twist
To support the launch of the Eezy S Twist, JWI worked with two key ‘momfluencers’ – Elena Sandor (@eat.wear.travel) and Kerstin Smolcic (@luxmumma) – to create a social stunt. JWI filmed the two in a race across London – one by foot, the other by Tube – to showcase the versatility and convenience of the product.
The video was circulated to the media and on social channels. In total, the campaign resulted in more than 25 pieces of coverage, and a reach of more than five million.
To celebrate the launch of the E-Priam – the world’s first electric pushchair – JWI worked alongside the CYBEX team to curate a large-scale event in Camden, London. It brought together press and high-profile celebrity parents and influencers.
The event generated a reach of 619 million, with coverage in Metro, Mashable and MailOnline.
Project: Simply Flowers Collection; The Urban Race; E-Priam
Services: Strategy, Creative, Experiential, Influencer Engagement, Public Relations, Social Media