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A full-service PR partnership

CYBEX is a global baby brand which is renowned for its luxury, award-winning pushchairs, car seats, and baby carriers.


JWI worked with CYBEX on a long-term PR basis, to drive brand awareness and recall, and to position CYBEX as the UK’s number one luxury pushchair brand.


As part of our full-service offering, we worked with the CYBEX team across media relations, press release sell-ins, features, and events. We also worked with CYBEX to drive traffic to partner websites through paid social media activity, which earned an advertising reach of 19 million, and an average engagement rate of 2.5%.


We also led their influencer management programme, which included sourcing influencers, agreeing content and outputs, and relationship management. In addition, we launched CYBEX’s collaborations with artists and designers such as DJ Khaled and Jeremy Scott. Our influencer activations generated 19 million impressions, and a media value of £2.3 million.


We also secured coverage for CYBEX in more than 296 articles, including three pieces in British Vogue. In total, JWI generated a combined OTS of 1.7 billion across all campaigns.


Client: Cybex

Services: Strategy, Creative, Experiential, Influencer Engagement, Public Relations, Social Media