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Mastering brand experiences

Global beauty giant, Sephora, and world- acclaimed makeup artist, Mario Dedivanovic, are two significant forces in the industry that share a deep history. So when Sephora launched Makeup By Mario exclusively in the Middle East, it needed a debut event as iconic as its partnership.


The concept of ‘duality’, the quality and power of being together, saw the DNA of Sephora and Makeup by Mario strike a perfect balance to create a history-making launch event that left guests in awe.

A 400-person makeup masterclass, held at the spectacular La Perle Habtoor theatre in Dubai, was – in short – a show stopping production.


Drawing on the venue’s momentous AV capabilities, the interactive masterclass delivered an immersive guest experience that showcased Mario’s artistry in all its glory.


An exclusive media and VIP after-party, held overlooking the Museum of the Future, brought the energy of Sephora and Makeup by Mario’s ‘duality’ to life. A complete branded takeover, guests were treated to a spectacle of lights as they came face-to-face with the master himself.  


Client: Sephora

Project: Sephora x MBM Brand Experience

Services: Creative, Experiential, Production