This experiential event, which lasted 6 months, was designed to spearhead the launch of the Inspiration Range – a collection of kitchen appliances inspired by culinary features that are most sought by professional chefs.
A VIP launch event was designed to give celebrities and the media an insight into the experience, for which we secured the attendance of more than 180 journalists and a host of celebrities including TV presenters, Chris Moyles, Tina Daheley and Alastair Campbell.
The Cube by Electrolux
Strategy. Creative. Content.