This experiential event, which lasted 6 months, was designed to spearhead the launch of the Inspiration Range – a collection of kitchen appliances inspired by culinary features that are most sought by professional chefs.

A VIP launch event was designed to give celebrities and the media an insight into the experience, for which we secured the attendance of more than 180 journalists and a host of celebrities including TV presenters, Chris Moyles, Tina Daheley and Alastair Campbell.

Client: Electrolux

Project: The Cube by Electrolux

Services: Strategy, Creative, Content