Premium haircare brand, Sachajuan, was introduced into the region with a simple, yet sophisticated VIP experience, designed to reflect the brand’s core philosophy: simplified haircare focused on performance. Co-founder and celebrity stylist, Sacha Mitix, hosted a two-day experience for top tier media, influencers and VIP consumers, crafted to reveal the product’s inclusive and high-end formulations. The influencer community was invited to Dubai’s premier salon, Collective, for a personalised styling experience with Sacha himself, customised based on their hair type and lifestyle. He then hosted one-on-one styling sessions for top tier media and VIP shoppers at world-renowned fashion destination, Bloomingdales, to curate a holistic in-store experience, resulting in double page features in the Middle East’s most luxury lifestyle magazines.

Client: Beauty Solutions

Project: Founder Visit & VIP Event

Services: Creative, Experiential, Public Relations